EXECUTION – PHOTOGRAPHY | VIDEOGRAPHY | DESIGN | ANIMATION
Creatives: Kaleel Muhammad, Caleb Peavy, Stephen Guma, Dante Nash
more than representation
PUBLICATIONMore Than Representation: The Cheat Codes to Own Your Seat at the Table puts Raven Jemison's unique story of struggle and success as a queer, black woman and prominent executive in the male-dominated sports industry into the hands of those who need to hear it.
Through a series of short stories, Raven unveils her personal narrative with graceful resolve, revealing the truth about the obstacles she has encountered on her journey as a business leader – a journey that is still unfolding.
More Than Representation sheds light on what marginalized communities need to know to earn – and keep – a seat at the table. It addresses the complex power structures that exist as barriers to increased minority representation in business and provides tactical advice on how marginalized leaders can leverage their platforms to open doors and create opportunities for those who follow.
MARKETING BREAKDOWN
Avra played a pivotal role in the comprehensive marketing, social rollout, book design (animation + character creation), author photography, and fundraising efforts for "More Than Representation: The Cheat Codes to Own Your Seat at the Table," bringing to life Raven Jemison's powerful narrative of resilience and success in a male-dominated sports industry.
release day animation
OFFICIAL BOOK SLEEVE
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BACK
AUTHOR PHOTOSHOOT
