EXECUTION – PHOTOGRAPHY | VIDEOGRAPHY | EDITING
Creatives: Dante Nash
hell on hell
RAEL THE ARTISTRAEL is an inspiring Christian rapper, a testament to resilience, and a beacon of hope. Emerging triumphant over cancer, his music, especially the single "Hell on Hell," reflects his unwavering faith. The unstoppable artist, mentored by a visionary creator, uses his lyrics to share vulnerability, triumph, and a profound connection with God.
MARKETING BREAKDOWN
AVRA tactfully promoted RAEL's story and music, highlighting the behind-the-scenes of shooting and editing the "Hell on Hell" music video. The campaign aimed to genuinely connect, increasing RAEL's visibility with a broader audience.
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