EXECUTION – PHOTOGRAPHY | VIDEOGRAPHY | DESIGN | EDITING
Creatives: Kaleel Muhammad, Arron Williamson, Fred Young, Dante Nash
WAAL
WISCONSIN ASSOCIATION OF AFRICAN AMERICAN LAWYERSAs a community-focused agency, AVRA is proud to partner with WAAL, an organization committed to promoting diversity and equity within Wisconsin’s legal community. WAAL’s mission to uplift its members and advocate for legal and social reform aligns with AVRA’s core values of supporting initiatives that drive positive change. By collaborating with WAAL, AVRA helps further the advancement of education, economic development, and civil rights for Black communities. This partnership strengthens our shared commitment to addressing systemic issues like poverty and inequality, using the power of law and community engagement to make a lasting impact.
photo by OH SNAP! SHELL PHOTOGRAPHY
For the past four years, AVRA has spearheaded the marketing and branding for WAAL’s annual capstone event, ensuring a beautiful and contemporary digital representation at their events, notably the kick-off Velandale Scholarship Dinner.
What is the scholarship dinner?
The scholarship dinner is vital in providing young African Americans with the financial support they need to pursue legal degrees, helping to break down barriers to education. By investing in their future, we create a more diverse and inclusive legal profession, empowering the next generation of leaders to advocate for justice and equality in our communities.
Printed deliverables
legacy item
Expanding the marketing scope each year with legacy items, like this year’s commemorative mugs, adds a personal touch that helps attendees remember the event long after it’s over. These keepsakes not only enhance the experience but also create lasting connections with the cause, fostering a sense of belonging and continued support for future scholarship dinners.
publication
The staple publication created for the WAAL Scholarship Dinner serves as the core branding piece each year, setting the tone for the organization's mission and vision. While the design evolves annually, it consistently highlights WAAL’s commitment to excellence and advocacy, offering a fresh yet cohesive look that represents the values and goals for the year ahead. This publication anchors the event, leaving a lasting impression and guiding WAAL’s messaging throughout the year.
2023-24 PROGRAM (FRONT)
2023-24 PROGRAM (BACK)
SOCIAL MEDIA ROLLOUT + DESIGN
DIGITAL TO PRINT EXECUTION
INSIDE SPREAD (2021-22)
INSIDE SPREAD (2021-22)
VIRTUALLY SCREENED FEATURE (2021-22)
